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While all digital marketers know the importance of sales funnels in theory, in practice, stats show that two-thirds of companies have not identified or measured it. The result is an enormous amount of leads that are never converted to sales. That’s why we’ve prepared these essential sales funnel metrics to … Read More

Even if your website boasts stellar traffic, that doesn’t necessarily mean stellar profits. If you struggle with low conversion rates, your traffic doesn’t really mean all that much. And if you don’t know what you’re doing wrong, you risk losing out to the competition. This is where a conversion rate … Read More

Whether you’re just getting started with conversion rate optimization or you’re a seasoned pro, there are always new things to learn and new ways to convert your visitors into customers. In this post, we’ll share some of the most effective ways to optimize your conversions. By following our conversion rate … Read More

While getting traffic to your website is great and all, it doesn’t mean much if visitors don’t become customers. This is where conversion optimization comes in — it involves tweaking your website to enhance the completion of a given activity, which, more often than not, is a sale. Going about it … Read More

Our cluttered digital world is both a boon and a minefield for marketers. The abundance of data makes it difficult to focus on any area and determine which information is most important. In any case, however, it pays off to stay in the loop of what people say about your … Read More

If you’re setting up your server architecture, you’re probably wondering if you need a reverse proxy, a load balancer, or both to handle traffic better. To help you make an informed decision, we’ll explore the reverse proxy vs load balancer showdown in detail, including definitions of both components and how … Read More

Remote work has become increasingly popular in recent years. There are many reasons why people might want to do some or all of their work from home, including lower costs, greater flexibility, and improved work-life balance.  However, accessing your company’s IT infrastructure from home carries security concerns. So what’s the … Read More

Did you know that Roku is the most popular media streaming device in the United States? That’s right, with over 20 billion hours of video content streamed, Roku is not only the most favored media player device in the US, but it’s also one that knows its viewers’ habits and … Read More

In November 2014, Amazon unveiled the first generation of what would become a powerful line of media streaming devices called Fire TV Sticks. And with the latest numbers suggesting that worldwide online streaming is the preferred method for viewing shows, movies, sports, and events, devices such as Amazon’s Fire Stick … Read More

Every day, millions of people use the Tor network to browse the internet anonymously and protect their privacy. And contrary to popular opinion, it’s not just criminals and terrorists who use it. In fact, many law-abiding citizens use Tor for a variety of reasons.  If you’re curious to learn what … Read More