With over 200 million Instagram users visiting at least one business profile every day, this social media platform is not one you want to miss when marketing your brand. Instagram hosts a multitude of features that open many opportunities for brands and influencers to find customers and generate revenue. And when used with the right Instagram marketing tools, it can skyrocket your brand’s growth. Scroll down to discover the leading solutions in this category. Whether you need help with scheduling, analytics, or content creation – we’ve got it all covered.
Best Instagram Marketing Tools
TailWind
The tool that feels like a marketing team
Trusted by over a million brands with Instagram and Pinterest marketing as the focal points of their strategies, TailWind helps you create beautiful posts in seconds, smart-schedule them when your audience is most active, and optimize them with hyper-relevant hashtags.
Automated designs
Powerful hashtag finder
Personalized smart schedule
Prices starting from $9.99 /month
Agorapulse
Take control of your social media
Boasting a 96% user satisfaction score, Agorapulse unifies a multitude of powerful features into a single social media management solution. Catering to both brands and small businesses thanks to its team collaboration tools, it’s used by over 30,000 social media managers daily.
Unified social inbox
Insightful and actionable reports
Social media listening
Free plan
PromoRepublic
One-click confidence on social
An award-winning leader in usability and in customer satisfaction, PromoRepublic offers a powerful solution suite to over 50,000 clients that are anything from small businesses and marketing agencies to franchises and direct sales distributors.
Digital asset management
Reputation management
Partner enablement
Prices starting from $9/month
SocialPilot
Everything you need to hit your social media marketing goals
SocialPilot markets as a cost-effective social media management solution allowing more accounts in basic plans and no platform restrictions when compared to the competition. It also offers white-label solutions, making it the go-to for over 5,500 brands.
Powerful publishing
Seamless collaboration
Insightful analytics
Prices starting from $25.5/month
Iconosquare
Actionable social media analytics
Trusted by over 10,000 agencies and businesses, Iconosquare is a powerful set of solutions that cater to the publishing and monitoring needs of anything from small and enterprise-grade businesses to social media agencies.
Single-dashboard, multi-profile management
Advanced analytics and intelligible reports
Insightful industry competitors benchmarks
Prices starting from $49/month
Wishpond
Marketing made simple
Delivering results for anything between small businesses and Fortune 500’s, Wishpond’s offer stretches beyond social media marketing into everything you need to capture, nurture, and convert your leads. Besides their platform, you can also hire one of their dedicated marketing teams.
Marketing and sales automation
Accepting payments and appointments
Customer relationship management
Custom pricing
Sked Social
An Instagram-first scheduler
Trusted by over 10,000 Instagram-first agencies and brands, Sked Social helps with visually planning an attractive and cohesive feed, automatically publishing posts of all types across different social media platforms, and analyzing and learning from every post.
Asset library
Deep, actionable analytics
Chrome extension for UGC
Prices starting from $21/month
Awario
The social media & web monitoring tool your brand needs
Crawling over 13 billion web pages a day, Awario is one of the leading social media monitoring tools currently available on the market. It offers a powerful toolset to help you boost brand awareness and engagement, market research, sales, and more.
Social selling
Any language, resource, and location
Boolean search
Prices starting from $24/month
Crowdfire
Social media management, simplified
With over 19 million users worldwide, Crowdfire is a powerful tool that helps you discover and schedule content, as well as manage all your social accounts from one place. Thanks to its queue meter and multi-platform monitoring, you’ll be in touch with your customers on time, every time.
Advanced content curation
Feature-rich customer service inbox
Automated best-time scheduling
Free plan
Combin
Grow and manage your Instagram account
Combin offers a powerful suite of Instagram marketing and content planning solutions. Trusted by more than 60,000 users, it helps with audience targeting and management, content planning and grid styling, as well as insightful analytics.
Audience targeting and engagement
Account audit tool
Fully automated publishing
Free plan
How We Evaluate Instagram Marketing Tools
Platforms undergo a product-specific evaluation before being ranked on our list. We place a premium on factors like ease of use, customer support, and positive customer reviews. During our research, we identify critical features and prioritize the platforms that offer the best value for money. As we believe users need time to decide whether or not they like the interface, we also look for flexibility in pricing plans. Keep reading for a more in-depth insight into our methodology.
Ease of Use
When it comes to what customers want from a product or service, ease of use consistently ranks at the top. Easy scheduling, quick access to analytics, and a unified social inbox are all key components of the best Instagram marketing tools. We choose the ones that prove to be the easiest to learn, and while a few of them have a steeper learning curve, their features and functionalities can justify it.
Features
We also ensure that all solutions on our list offer the essential features needed to make Instagram marketing as effortless as possible. Most brands on our list are mostly designed to help you keep your social media posts and conversations organized in one place, however, there are few that stretch into full-fledged Instagram marketing software. These include content creation solutions for photo and video editing, brand listening and social selling, influencer discovery, CRM and customer service, and much more. Read on to see what we consider must-haves.
Post Scheduling
All the solutions on our list are equipped with scheduling and posting features, making designing and scheduling multiple posts in bulk easy as a breeze. We also make sure that they offer automated schedulers that will not only post content instead of you, but also make sure it goes live at a time when your audience is most active.
Analytics and Reporting
Analytics are crucial for determining the effectiveness of just about any business effort. Offering insight into what’s working and what’s not, they’re another core feature we look for in Instagram marketing tools. Some of the metrics you should be able to track are account performance, including reach, engagement, followers, top-performing posts, your and your competitors’ engagement rates, follower count, and more.
Influencer Search
While influencer search tools can be used as separate solutions, you’re better off having everything you need under one roof if influencers are part of your Instagram marketing strategy. That’s why we’re also giving an advantage to Instagram marketing software that can help you find content creators based on follower count, location, niche, hashtags, and other parameters to narrow down your search until you find your best match.
Social Listening
Keeping an eye out for mentions and conversations related to your brand, then analyzing them for insights is crucial if you’re serious about your brand’s growth. This feature can benefit your business, giving you a better understanding of what your audience wants from your brand, what your competition is saying about you, and who you can collaborate with. So, when looking for the best Instagram tools for marketing, we make sure to offer you ones that will make keeping track of your brand mentions as effortless as possible.
On the Move Availability
Considering Instagram is a mobile-first social media platform, it’s very likely that the brands that choose to add it to their marketing strategy are also ones that do business on the move. That’s why we’re primarily looking for web-based, no-download solutions, and giving a boost in rankings for those that also come as Instagram marketing apps.
Pricing
While the price of any software is determined by its features and functionalities, this does not imply that the most expensive solutions are the best or that the free ones are way too limited to make a difference. We list tools of different price ranges (keeping an eye out for ones with a free trial), so you have plenty of options to find the right Instagram marketing platform for your business, depending on its size, budget, and needs.
User Reviews and Testimonials
Finally, we want to make sure that our impressions of the Instagram marketing software match those of its users. That’s why we comb through customer reviews, reading both the positive and negative ones to make sure we give you an accurate representation of the tools’ strengths and shortcomings.
Reviews of the Best Instagram Marketing Tools
Tailwind
The tool that feels like a marketing team
Tailwind has received a lot of praise for its unique tools. The Instagram marketing platform is extremely user-friendly and can even be navigated by users who are not particularly tech-savvy.
Pros
- User-friendly interface
- Auto-posting
- Robust analytics
- Free trial
Cons
- Add-ons drive up the cost
Tailwind Features
TailWind’s scheduler lets you plan, develop, create, and evaluate your Instagram posts in detail. Its auto-posting tool, which allows you to plan stories and carousels, is especially praised among users. However, one feature that makes it stand out among Instagram marketing tools is the personalized post inspiration, which allows users to set themes and receive prompts with posts. You can also use the caption templates to be more creative with your captions, as well as examine the color-coded plans in the nine-grid.
Tailwind Pricing
Tailwind offers four subscription plans; Free Forever, Pro, Advanced, and Max. While quite limited, the free plan is a great option for those who want to test the tool before purchasing. The Pro plan is priced at $9.99/month and is a good choice for bloggers or startups. The Advanced plan costs $19.99/month and supports up to two users and two Instagram, Facebook, and Pinterest accounts. Designed for managing multiple accounts, the Max plan stands at $39.99/month and includes all the features you need to accelerate your Instagram growth.
Agorapulse
Take control of your social media
Going beyond the scope of Instagram marketing software and having an extremely user-friendly interface, Agorapulse prides itself on being a Swiss Army knife of social media management. It offers a wide range of robust features and is suitable for companies that have a team of people working on social media.
Pros
- Unified inbox
- Easy to use
- Detailed reports
- Powerful scheduling and publishing feature
Cons
- Third-party integrations are limited
- Expensive
Agorapulse Features
The heart of Agorapulse is its inbox, which shows your post and ad comments, mentions, conversations, and reviews relating to each of your social accounts. Social listening is another important feature for businesses that want to keep an ear open for mentions of their own or their competitors’ brand names. You can create new searches for words, phrases, locations, hashtags, and usernames. The Instagram marketing tool is also equipped with powerful analytics and social CRM functionalities.
Agorapulse Pricing
Agorapulse is quite expensive when compared to other Instagram marketing tools. However, it does offer great value for money, and there’s also a free plan so you can test the tool before deciding whether or not to purchase it. The Pro plan is priced at $79/month and is mostly recommended for small teams. Premium plan costs $159/month, and it boasts all the necessary features for agencies and growing teams. Agorapulse also has an Enterprise plan with custom pricing, so you should contact the vendor to get a quote.
PromoRepublic
One-click confidence on social
As another feature-rich Instagram marketing software, PromoRepublic is a one-stop-shop for everything you need to market on this platform. You can use it to get content inspiration, as well as create, schedule, publish, and analyze your content. The solution is super easy to use, flexible, and mobile-friendly.
Pros
- Affordable
- Post ideas
- Built-in graphic editor
Cons
- No content ideas for languages other than English
- Basic analytics
PromoRepublic Features
With PromoRepublic, you can create unique social media graphics, schedule and publish Instagram posts, organize your posting schedules, and much more. Post ideas, along with the design capabilities of specialist software are what makes PromoRepublic one of the best Instagram tools. The majority of these are pre-designed with eye-catching graphics, and you can quickly tweak and customize these post ideas to meet your needs.
PromoRepublic Pricing
While PromoRepublic doesn’t offer a free plan, its plans are decently priced. Solo costs $9/month and is recommended for entrepreneurs and individuals. Designed for small teams, the Pro plan is priced at $39/month. The Agency plan is the most popular among users and stands at $75/month, while the Expansion plan is $125/month.
Iconosquare
Actionable social media analytics
Iconosquare is flexible, user-friendly, and equipped with powerful analytics, management, and scheduling features for people who want to grow their brand’s presence on social media. Being used by some of the most well-known brands, such as Gymshark, Hypebeast, and Foundr Magazine further strengthens its position among the best Instagram marketing apps.
Pros
- Free trial
- Best time to post
- Advanced and robust analytics
Cons
- Steep learning curve
- No filters for conversations
Iconosquare Features
While Iconosquare’s strongest feature lies in analytics, it is also of great help in social media account management. Its publishing tool is well designed and has all of the capabilities you’ll need to keep track of your social media posts, while its monitoring capabilities make it easy to respond to all Instagram comments and mentions. You can further use the social listening tool to evaluate where you stand against your competitors.
When it comes to analytics, what makes it stand among Instagram marketing software are the detailed performance statistics. By picking a certain period and compiling data on posts you’ve published, you can identify exactly what worked for you and which techniques resulted in fewer engagements within that time range.
Iconosquare Pricing
The vendor offers three subscription plans, namely Pro, Advanced, and Enterprise. Designed for small businesses and professional marketers, the Pro plan is priced at $49/month and supports three social profiles and two team members. The Advanced plan stands at $79/month and supports five social profiles and an unlimited number of members. For a quote-based price, the Enterprise plan is best suited for agencies and larger social media teams.
Wishpond
Marketing made simple
As one of the best Instagram growth tools, Wishpond stands out for its unique features that allow even the most non-technical users to create landing pages, online forms, website pop-ups, and the like. The software is super easy to use and there’s no lengthy onboarding process.
Pros
- Easy to use
- Excellent customer support
- Automate email campaigns
Cons
- No search bar in the app
- Non-transparent pricing
Wishpond Features
Wishpond allows you to publish content on several channels and create campaigns from the ground up. The conversion tracking tools provide you with insight into campaigns and help you prepare your social media marketing strategy. Unfortunately, you won’t be able to manage your social media accounts or make posts on their behalf from here. However, one of the features you aren’t likely to find in other Instagram marketing software is a contest and promotion feature.
Wishpond Pricing
The vendor, unfortunately, doesn’t disclose any pricing info on its website. To learn more about Wishpond’s pricing options, you should schedule a call with their specialist.
Sked Social
An Instagram-first scheduler
Sked Social differentiates itself by helping users streamline their entire Instagram social media process. It has all the tools businesses need to visually plan and organize stunning feeds, as well as automatically publish posts in real-time.
Pros
- Auto-posting across all platforms
- Chrome extensions for UGC
- Advanced analytics
Cons
- No custom reports
Sked Social Features
Similar to other Instagram marketing tools, Sked Social allows users to visually arrange and systemize attractive feeds, as well as schedule content and have it automatically posted. However, most users rave about the ability to schedule the shopping tag, which brings customers directly to your website. Using its robust analytics dashboard, you can easily see which posts are performing well and which ones you should discard in the future.
Sked Social Pricing
Sked Social is reasonably priced and also comes with a free trial so you can test the software’s premium features and see if this Instagram growth tool is the right fit. Priced at $25/month, the Fundamentals plan is designed for one user only and supports only one Instagram account. The Essential plan allows for an unlimited number of users and ups the ante with three Instagram accounts for $75/month. Finally, the Professional plan, which costs $135/month, offers all the vendor’s premium features.
Awario
The social media & web monitoring tool your brand needs
What gives Awario an advantage among the best Instagram marketing apps, is its powerful set of features for tracking mentions of your brand on social media, as well as blogs, forums, and news sites.
Pros
- Easy to use
- Robust analytics
- Mobile-friendly app
Cons
- It doesn’t support LinkedIn
- Steep learning curve
Awario Features
Awario crawls approximately 13 billion web pages every day, unlike other social media monitoring software and brand monitoring tools that rely on a third-party data provider. Using its customer engagement dashboard, you may also engage with your customers through likes, comments, and shares, all from a single place. As one of the best Instagram engagement software, Awario is quite expensive, and some of the advanced features can only be found in higher-paid tiers. That said, we believe it provides good value for money, and its robust features justify the high cost.
Awario Pricing
Awario offers three subscription plans. The Starter plan comes with three topics to monitor, 30,000 new mentions and costs $24/month. The Pro plan of this Instagram marketing tool comes at a monthly price of $74/month and supports 15 topics to monitor and 300,000 new mentions. The Enterprise plan is priced at $249/month and includes 100 topics to monitor and one million new mentions.
Crowdfire
Social media management, simplified
Crowdfire is a leader among Instagram marketing software catering to those looking to increase their online following or attract more customers via social media. It’s super easy to use and boasts all the features you’ll need to manage and automate your Instagram tasks successfully.
Pros
- Free plan
- User-friendly interface
- Content curation
- Affordable
Cons
- No direct Instagram posting
Crowdfire Features
Crowdfire allows users to schedule their content, customize posts for each platform, add their own RSS feed, and more. Content curation is one of the Instagram marketing app’s greatest strengths, which lets you select either your own posts (which are automatically detected) or ones from Crowdfire’s collection of relevant posts and images. You simply type in the topics that interest you and go from there.
Crowdfire Pricing
The software is reasonably priced and also comes with a free version, which allows users to link up to three accounts and schedule 10 posts per account. Similar to most Instagram marketing tools, Crowdfire offers generous discounts when billed annually; so the Plus package costs $7.48/month, the Premium plan costs $37.48/month, and the VIP plan stands at $74.98/month. The difference between plans lies in the number of accounts you can link, while the highest tiers offer mention monitoring, competitor analysis, and team collaboration.
Combin
Grow and manage your Instagram account
Combin caters to the needs of over 60 000 users worldwide. Combin is designed to help small to medium businesses and advertising agencies plan and schedule Instagram posts and stories. The platform also allows users to track accounts that do not follow back, monitor audience activity, find influencers, and more.
Pros
- Bulk post scheduling
- Easy to use
- Free plan
Cons
- Basic statistics
- You can only manage five accounts through the dashboard
Combin Features
Known as one of the leading Instagram growth tools, one of Combin’s best features is Advanced Instagram Search, which allows users to identify relevant posts based on location, hashtags, or a combination of the two. This feature is designed to help you find the most relevant content and engage with your target audience. Combin also has a mass comment and like function, as well as mass follow or unfollow. In addition to post scheduling, you can even schedule Instagram stories.
Combin Pricing
Combin is an Instagram marketing software that offers a free plan (the Starter plan) which is a convenient way to try out all major functionality of this Instagram growth tool. The Personal plan costs $15/month and is recommended for individuals and businesses with one Instagram account. For businesses with multiple Instagram accounts, there’s a Business plan which stands at $30/month.
Summary
Choosing the right Instagram marketing tool for your business can be a daunting task, especially considering the overwhelming number of options. Luckily, we’ve done the legwork for you and narrowed down your choices. Our list of Instagram marketing tools covers a wide range of features, from all-in-one social management solutions to simple scheduling tools. So, whatever your needs are, this list will meet them.
SocialPilot
Everything you need to hit your social media marketing goals
As an award-winning Instagram marketing software, SocialPilot offers many robust features such as social listening, publishing, and scheduling, as well as in-depth analytics. It caters to the needs of startups, small businesses, and marketing agencies who need access to multiple social platforms to manage their marketing campaigns.
Pros
Cons
SocialPilot Features
SocialPilot lets you manage your Instagram accounts, customize your posts, automate your content calendar, and collaborate with the entire team to boost productivity and efficiency. While it lacks automated Instagram posting and many advanced features found in some Instagram marketing tools, Social Pilot will be a nice change of pace for small businesses and social media managers who need to manage many social channels and accounts at an affordable subscription price.
SocialPilot Pricing
SocialPilot’s lowest subscription tier is the Professional plan, which costs $30/month and supports a single user and 10 social media accounts. The Small Team package costs $50/month and supports up to 3 users and 25 social accounts, social inbox, as well as team and client collaboration. The Studio plan stands at $100/month for 5 users and 50 social media accounts, and ups Small Team with a concierge setup.
The highest tier is the Agency plan priced at $150 per month, allowing 10 users and 75 social accounts, upping Studio with a whitelabel dashboard. As a common practice among Instagram marketing software of this range, all plans drop by 15% when billed annually and, for clients that need more than the other plans allow for, there’s the custom-priced Enterprise package.