From Play Store to YouTube and voice searches with Google’s Assistant, Android TV gives you all the functionalities of a smart TV and more.
Whether you choose to watch Netflix or Amazon Prime, or any other streaming app, this operating system turns your TV device into a universal entertainment box. But how popular is it?
As per the latest Android TV statistics, there are over 110 million active devices running on this OS, Google TV included.
Read on to find out more fascinating stats and facts about Google’s latest venture into the realm of big screens.
Android TV Statistics (Editor’s Pick)
- The global Android TV market share is 5.9%.
- There are over 150 million Android and Google TV users.
- Android TV saw an 80% increase in monthly usage in 2020.
- Android TV viewing time grew by 42% in 2021.
- The global Android TV market is estimated to top $231 billion by 2026.
- More than 7,700 apps are available on Google TV.
Key Android TV Statistics & Facts
The global Android TV market share is 5.9%.
While the above figure might not sound like much, considering it was released in 2014, it marks significant growth, especially when compared to Apple TV, which launched much earlier and only holds 2.7% of the global market.
With a 12.7% market share, Tizen remains a leader among smart TV streaming devices, while LG’s WebOS ranks second with 7.3%.
Fire OS, Roku, and PlayStation remain some of the most used streaming devices, currently owning equal 6.4% portions of the market.
There are more than 150 million Android TV OS and Google TV users.
Google and Android TV statistics reveal that, in 2021, the company announced that its database had registered 80 million active devices on a monthly basis.
The dispute here is that Google calculates Android TV OS users by the number of devices actively used within a month, meaning that it measures one user with multiple devices as several. While a family of four, for example, is counted as one device, which is contrary to the metrics used by, say, Roku or Amazon.
Android TV and Chromecast together own 9% of the US CTV market share.
Chromecast and Android TV statistics show that when it comes to the American connected TV market share, these two Google-owned devices own a solid 9%.
Roku remains the number one most used CTV device, currently owning 30% of the market, while Amazon’s Fire TV owns 12%.
Samsun’s Tizen, which is the global market leader, is ranked third in the US with only 11%, while other CTV devices account for 38% of the market, combined.
Android TV saw an 80% increase in monthly usage in 2020.
The home-entertainment devices market skyrocketed during the COVID-19 lockdowns, and as per Android TV statistics, it may have also contributed to the increase of monthly usage by a whopping 80%.
But it seems the pandemic was not the main trigger for this jump in Android TV usage.
In fact, by 2020, Android TV had already announced its collaboration with some of the top smart TV OEMs and more than 160 pay-TV operators. It also announced new functionalities, such as the Gboard TV (the Google Play Instant that enables users to try out an app without having to install it) and the Android TV Emulator to help developers test their latest TV projects.
Android TV viewing time grew by 42% in 2021.
A comparison of Android TV statistics from Q4 2020 and Q4 2021 reveals the platform’s viewing time had increased by a solid 42%. In fact, their results pinpointed Android TV as the fastest-growing TV platform.
Meanwhile, LG TV saw a 36% increase in viewing time, while the corresponding figures for Samsung and Roku were 27% and 12%.
On the other side of the spectrum, Amazon Fire TV’s viewers spent less time watching their favorite content, which resulted in a 7% dip. And finally, Apple TV statistics showed a 1% drop.
TCL was named the number-one best-selling Android Smart TV brand.
At the start of 2022, TCL claimed they were selling over 10 million Google TV and Android TV sets across the globe.
Android TV statistics from April 2022, indicate this number has not only grown to 15.1 million units, but TCL is the world’s top seller of Android TV sets.
To put things into perspective; of the total 73.2 million Android-based smart TVs shipped, TCL sold 15.1 million or 20.7%.
With 51% viewing time, Android TV dominates Asia.
The Android TV market share may be a bit low on a global level, but it seems this platform is doing a great job in Asia and Europe.
According to Android TV statistics, the OS owns 51% of the viewing time in Asia and thus dominates the market. Amazon Fire TV comes second with 19%, and Samsung is ranked third with 9%.
In Europe, Android TV owns the second-highest viewing time of 13%. Samsung TV is the top pick for Europeans with 20%.
The global Android TV market is estimated to top $231 billion by 2026.
After a CAGR of 20%, the global Android TV market is expected to reach a fantastic $231 billion by 2026. This growth is mainly associated with the rising disposable income, which has made it possible for consumers to be able to afford advanced TV sets where they can watch high-quality content while being connected to the internet.
Google TV Statistics
Google Play Movies & TV held 22% of US and Canadian transactional video-on-demand services.
This may not be directly related to Google TV statistics, but considering Google recently decided to replace Play Movies & TV with the Google TV app, it is relevant to our subject as chances are the same people will continue to use it.
By the end of 2021, 22% of US and Canadian citizens were using Google’s Play Movies & TV as their go-to platform for renting or purchasing their favorite content. Currently, the Google TV app is available on Android and iOS as a part media store, and part content-aggregation guide with plenty of streaming content available.
More than 7,700 apps are available on Google TV.
Or exactly 7,769, according to the latest Google TV statistics.
Data says an average of three apps are being published on a daily basis, and over 5,000 developers have published applications for Google TV.
Most of these apps are related to entertainment and audio and video streaming, but there are ones related to news, productivity, and online safety, such as Android TV VPNs.
There are 33.7 million Google Chromecast users in the US.
In 2020, Google announced Chromecast and Google TV will merge into a $50 worth offering which will include a remote control. In other words, Google TV statistics will be discussed synonymously with Chromecast stats.
93.1% of Google TV apps are completely free.
If you have a compatible device, your Google TV cost per month will be zero, or rather, the amount you pay will be determined by the apps you will be using.
And according to Google TV statistics, only 6.9% of the apps are paid, most of which cost between $1 and $2, with the most expensive ones reaching as high as $10.
But that’s not all, in addition to being affordable, Google offers quality apps too, as nearly one-third of them are rated between 4 and 5.
The Summary
Being one of the largest internet service providers for years now, Google’s decision to move into the living room almost seems natural. Considering the latest Android TV statistics and the well-established partnerships with top manufacturers like Sony Bravia, Hisense, TCL, and Philips, we are yet to see what this new revamped Android TV (or Google TV) platform has in store for us.
Android TV FAQs
How many Android TV users are there?
According to the latest data, together with Google TV, Android TV has over 110 million active monthly users.
Is Android TV being discontinued?
While Google TV was launched as a new TV operating system by the eponymous company. Both OS exist side-by-side, and Google TV can be considered a rebrand of Android TV, considering it still operates on Android as a software.
What is the difference between Android TV and Google TV?
Google TV is a recently released smart TV interface, operating on Android TV. It doesn’t replace Android TV, as there still are devices running on it as an OS.
How many Google TV users are there?
As of January 2023, Android TV statistics reveal there are more than 150 million Android and Google TV monthly active users.
Sources: 42matters, 9to5Google, Android Police, Ars Technica, BusinessWire, Deadline, Fierce Video, Fierce Video, Google, Google TV, Mynewdesk, Statista, Statista, Statista, Statista, TCL, TechCrunch, Tom’s Guide
