Instagram Marketing Agencies

Instagram users spend an average of 30 minutes daily on Instagram, and 200 million of them visit at least one business profile during this time. Do you want yours to get more attention and ultimately close more deals? That’s where the premier Instagram marketing agencies step in. Partnering with an experienced Instagram marketing company will help you grow faster and amplify your brand awareness and profits. We selected the top Instagram marketers by comparing multiple agencies against our comprehensive evaluation method. 

Top Instagram Marketing Agencies

What Can an Instagram Marketing Agency Do For You?

Instagram marketing companies manage Instagram accounts, helping businesses garner engagement with their target audiences and promote their products and services in compelling ways. Their scope of services might include:

Complete Audit of Your Instagram Account

Before anything, the agencies perform an end-to-end audit of your Instagram account, including your past content and brand reputation. Then they take notes of your strong and weak points and potential areas of improvement. They will later use this information to offer you the most effective Instagram solutions and strategies for your business. 

Market Research 

Instagram marketing firms can perform thorough research of your target market, including your audience’s age, demographics, interests, preferences, and other factors. Then, they will use these insights to create the most effective Instagram marketing strategy for your business. 

Competitor Analysis 

The agencies can analyze your competitors and their strengths and weaknesses to develop an action plan that will give you an advantage over them. 

Visual Content

The best Instagram marketing agencies can create different visual content types like professional photos of your products, charts, infographics, video content, and more. Most agencies have in-house production teams or collaborate with top-notch video production companies to develop brand-relevant and compelling visuals. They use these materials for Instagram video advertising, Instagram story advertising, and other forms of promotion. 

Written Content

Instagram marketing agencies can help you set a unique voice that will keep your audience interested in your offerings. Their experienced writers can produce high-quality content for your posts that will attract greater engagement from your customers.

Incorporating Relevant Hashtags

Instagram advertising firms can pick the most effective hashtags for your business in the sea of possibilities. They will incorporate hashtags that will increase your account’s visibility and reach your target audience. 

Follower Engagement

Instagram marketing companies can take care of direct communication with your followers. They have teams trained to reply to comments and messages, which creates a personalized experience and a sense of greater connection with your audience. These agencies can help you expand your customer service and offer premium care to your loyal and potential customers.

Paid Advertising

Growing your account organically is a long-term and time-consuming process. Instagram paid advertising can help you gain greater visibility and increase your profits, but you have to approach this process strategically. As the top digital marketing agencies, Instagram marketing firms can help you get the most of your marketing dollars. They can create highly targeted ads for your Instagram advertising campaigns that will drive potential customers to your account.

Instagram Influencer Advertising

Instagram influencer agencies can help you create a strong network of influencers to promote your products and services to their audiences. Instead of randomly approaching different Insta-famous people, professional agencies will select the influencers your business would most benefit from. These experts know how to recognize which influencers have real followers and high levels of engagement to ensure that you get the results you pay for.

Campaign Monitoring & Reporting

Agencies monitor the success of your Instagram advertising campaigns from start to finish. They track the effectiveness of the ads and the employed strategies and prepare analytical reports. They use these insights to plan future strategies and actions. 

Other Services

Some agencies offer expertise across different platforms. For instance, there are full-service social media marketing agencies that can help you spread the word, build brand awareness and attract potential customers across a broader online space. 

Benefits From Hiring an Instagram Advertising Agency

It takes a lot of expertise and effort to grow your Instagram account. If you choose to do it yourself, get ready to spend lots of time learning, testing, and going through trial and error. Professional management and advertising on Instagram can save you time, increase your sales and brand awareness, and keep your audience engaged. The best Instagram marketing agencies can transform your account into a powerful marketing tool. Here are some of the biggest benefits companies receive from partnering with experienced Instagram marketers: 

Reaching the Right Audience

Agencies can help you create compelling messages that attract the right audience to your account. These Instagram marketing professionals will set a tone for your business that your customers find appealing and trustworthy. 

Increasing Your Follower Count

Over a billion people worldwide use Instagram, and 81% of them use the platform to research products and services. Instagram marketing agencies can develop strategies for both organic and paid growth. Without professionals by your side, you might grow your follower count at a slower pace or waste your budget on ineffective ads. 

Increasing Your Brand Awareness & Brand Loyalty

Instagram agencies can help you create high-quality visual and written content that will drive more people to your account. You can also partner with some of the best video marketing companies and reuse this content to promote your brand on other platforms. 

Posting compelling, brand-relevant content will generate closer connections between you and your followers. It can also transform followers into loyal customers and fans, which will result in repeat business for you. 

Generating More Sales

Instagram accounts can act as powerful sales generators – 130 million people tap on the shopping posts every month, and 50% of people visit businesses’ websites to purchase after seeing their products or services on this platform. 

You can also add the “shop now” option on your Instagram business account to simplify the purchasing process for your customers and close more deals. Instagram marketing companies can maximize your sales with their expertise and professional management and through different forms of marketing like Instagram video marketing and Instagram story marketing.

Generating Word-of-Mouth Referrals

While the number of your followers is an important metric, the top Instagram marketing agencies also track metrics that create long-term value for your business. Direct communication with your followers, asking your followers to tag your business account when using your products and services, and other customer-centric actions can help you create word-of-mouth referrals that will amplify your Instagram visibility and ultimately boost your sales.

Strategy Customized to Reach Your Goals & Maximize Your Budget

Once you present your goals and desired outcomes, your Instagram agency of choice will create a custom Instagram marketing strategy for your business. From Instagram influencer marketing and social creative to video production and beyond, your agency will set you up with the most effective strategy for your business, including influencer search, KPIs selection, unique, brand-relevant storytelling, Instagram account management, reporting, and analytics. Professional Instagram marketing firms have in-depth expertise in marketing on Instagram and the best practices, enabling them to achieve maximum results for your budget. 

Receiving Analytical Reports & Planning Your Future Actions Strategically

The top Instagram agencies excel in diverse Instagram analytics, digging deeper to unveil the most insightful information about your presence and audience. They use reliable tools to identify critical data and compare it against the selected KPIs. The best Instagram marketing agencies move beyond vanity metrics, focusing on the ones that might not be that obvious but bring value to your business.

Getting Access to Premium Tools

Partnering with a reputable Instagram growth agency will give you access to premium Instagram marketing software tools for content mining, hashtag generators, image editors, scheduling tools, analytics tools, and more. These pro-level tools will give you an unfair advantage, especially over the competitors that don’t have Instagram management experts by their side to manage their accounts. 

Expanding Customer Support

The top Instagram marketing agencies offer fully-rounded account management, including answering followers’ comments and direct messages. These responsibilities get more time-consuming as you grow, so an Instagram ad agency can ensure that you keep the same level of customer excellence no matter the volume of work. It will also allow you to use Instagram as an additional platform to address your customers’ inquiries or provide them with information on where they can get the assistance they need.

Protecting Your Reputation

You have to be very careful of what you post on social media, especially if you have an international audience. You might find something funny, but your followers might think it’s offensive. Some actions might get your accounts suspended. Or you might violate copyrights and even get sued. Even if you unintentionally do some of these things, they might hurt your brand’s reputation in the long run.

The top-tier Instagram marketing agencies perform analyses of your target audience and followers and create content that they would find appealing. Hiring a professional Instagram management service gives you peace of mind and keeps the PR fiascos away. 

How Much Do Instagram Marketing Services Cost?

Prices vary from agency to agency. It all depends on the Instagram management agency’s experience, how many people will work on your project, the scope of work, and your unique goals.

You can expect to pay between $450 and $850 per month plus monthly ad spends starting at $200 for the professional management of your campaign. More advanced Instagram marketing services can cost you from $900 to $1600 and up per month. The average hourly rates of experienced US Instagram marketers range between $100 and $175 per hour. Hourly rates for Instagram marketing in other parts of the world, such as Eastern Europe, can be as low as $35.

To make the right decision, evaluate different agencies and their costs. Take into consideration their experience, past results, the scope of solutions and work they would put on your project, etc. Don’t get fooled by a low Instagram advertising cost. Instead, look for an agency that will offer the highest value for your business. 

How to Choose the Best Instagram Marketing Service for Your Business

We have already performed deep research on the Instagram marketing scene and compiled a list of the absolute best Instagram marketing agencies. We want to ensure that you’ll pick the right Instagram management company for your business, so we also outlined a short guide to help you in the selection process. 

Define Your Needs & Goals

Outline your needs, goals, and challenges before interviewing potential candidates. Are you starting from scratch and need to build a strong following in the first place? Or you need to revamp your online image to attract more customers and keep them engaged. Would you like to test things with a smaller campaign, or you’d like an experienced Instagram influencer agency to run an aggressive ad campaign with professionally crafted written and visual content, people working on your account to reply to comments, etc. Maybe you’re looking for Instagram marketing for a small business or industry-centered professionals specializing in specific domains like restaurant Instagram marketing, medical Instagram marketing, or any other industry. 

Once you recognize your needs and set your goals, you can approach different Instagram marketing agencies and evaluate them based on the solutions and prices they offer. 

Visit Portfolios & Case Studies

Every Instagram marketing service provider featured on our list has been carefully evaluated based on its past work, among other factors. But it would be helpful if you also visit their portfolios and case studies to determine which Instagram marketing agency has worked with businesses similar to yours and has experience in your industry. This way, you can narrow down your choices to Instagram marketing companies that understand your business. 

Consider The Agency’s Location

If you need Instagram professionals to create compelling, branded photos and videos related to your products and services for your Instagram account, it’s better to limit your choices to local agencies. You’ll save time and money by having an Instagram expert close to your business. 

Set a Budget

Determine how much money you can spend on Instagram marketing services. This way, you can quickly eliminate the agencies that fall outside your budget. Also, when interviewing potential candidates, disclose your budget. The agencies can give you at least a rough estimate of what they can achieve for the given budget. Then compare different quotes and go for the Instagram influencer advertising agency that can leverage your marketing dollars for maximum ROI. 

Essential Questions to Ask When Interviewing Potential Instagram Marketing Agencies

• What Instagram marketing services would you recommend for my business?
• Are you one of the Instagram marketing partners?
• Can I see your portfolio and case studies? Do you understand my industry?
• Have you worked with some of my competitors? What results have you delivered for their businesses?
• Which metrics do you use?
• Do you have professional designers, visual creators, and content writers? Who will work on my project? Will I be involved in the project, and how?
• Will you deliver analytical reports, and what will the reports include?
• What channels of communication will we use, and how often will we meet?
• How much will you charge me?