Many people think Twitch is only a platform for live video streaming. However, the following Twitch statistics prove that this platform can be a great way to meet new people, learn about your favorite video games, and even make a living through affiliate partnerships.
So, let’s crunch the numbers and see details regarding the Twitch user database, marketers on Twitch, the revenue this company is making year over year, and more!
Twitch Facts – The Highlights
- Twitch has an average of over 31 million visitors per day.
- There’s an estimate of over 33.2 million Twitch users in the USA.
- The average Twitch viewership count at any given moment is over 2.5 million.
- With 74% of US viewers watching them, the most popular types of streams on Twitch involve gaming.
- With over 55.28 billion all-time views as of December 2022, League of Legends is the most popular game on Twitch.
- With over 3.1 billion hours watched, Just Chatting is the most-popular non-gaming category on Twitch.
- There are 7.03 million active Twitch streamers.
- With 3.3 million, Ibai is the channel with the highest number of concurrent viewers.
- With 18.46 million, Ninja is the most popular Twitch streamer by number of subscribers.
Twitch User Statistics
How Many People Are on Twitch?
- There’s an estimate of over 33.2 million Twitch users in the USA. This figure is projected to reach 36.7 million by 2025.
- Twitch has an average of over 31 million visitors per day.
Twitch User Demographics
- The majority, or 39%, of US Twitch users are 20-29 years old. The second-largest portion consists of 30-39-year-olds, at 33%.
- 68% of US Twitch users are male.
- Most, or 36%, of Twitch users have a high school degree. The second-largest portion consists of users with a bachelor’s degree or equivalent.
- 57% of US social media users are aware of Twitch.
Twitch Viewer Stats
- The average Twitch viewership count at any given moment is over 2.5 million.
- In 2022, over 21.6 billion hours of content were watched on Twitch.
- In Q3 2022 alone, Twitch watch time was 5.7 billion hours. The corresponding figures for YouTube Gaming Live and Facebook Gaming were 1.1 billion and 382 million, respectively.
- With 74% of US viewers watching them, the most popular types of streams on Twitch involve gaming.
- With over 55.28 billion all-time views as of December 2022, League of Legends is the most popular game on Twitch.
- With over 3.1 billion hours watched, Just Chatting is the most-popular non-gaming category on Twitch.
Twitch Streaming Statistics
- Twitch broadcasts content in 35 languages.
- At 52.89%, English is the most spoken language on Twitch.
How Many Twitch Streamers Are There?
There are 7.03 million active Twitch streamers.
Most Watched Twitch Streamers
- With 3.3 million, Ibai is the channel with the highest number of concurrent viewers.
- With 18.46 million, Ninja is the most popular Twitch streamer by number of subscribers.
How Much Do Twitch Streamers Make?
From subs, bit donations, and ads alone, streamers in the top 100 on Twitch make at least $32,850 per month. Those in the top 1,000 make at least $7,063, and those in the top 10,000 make at least $904 per month.
Successful Twitch streamers are estimated to earn between $3,000 and $6,500 per month from subscriptions, but the majority earn $25-$130 monthly, if at all.
How Many Followers Do You Need on Twitch to Get Paid?
Streamers have to be Twitch Affiliates or Partners to actually earn from the platform. To become a Twitch Affiliate or Partner, streamers need at least 50 subscribers.
How Much Do Twitch Mods Get Paid?
Twitch mods aren’t typically paid for what they do. There is a handful of streamers who choose to pay their moderators, like Ninja who pays its moderators $50 per stream.
How Many Twitch Affiliates Are There?
There are over 1.9 million Twitch Affiliates.
How Much Do Twitch Affiliates Make?
Twitch Affiliates make 1¢ per Bit used in their channels, as well as advertising revenue and subscription shares, which vary on the ads duration and type and the subscribers’ tiers.
How Many Twitch Partners Are There?
There are over 60,000 Twitch Partners.
How Much Do Twitch Partners Make?
Twitch Partners get a 50% share of the platform’s earnings through their channels.
How Many VIPs Can You Have on Twitch?
Twitch creators get 10 VIP slots as soon as they have 50 followers and five unique chatters, which completes the ‘Build a Community’ achievements. The number of Twitch VIP slots can be scaled up to 100 in proportion with the number of unique chatters.
Twitch Business Data
How Long Has Twitch Been Around?
Released officially in public beta on June 6, 2011, Twitch was launched as a spin-off company to its predecessor, Justin.tv.
How Much Did Amazon Buy Twitch For?
In 2014, Amazon bought Twitch for $970 million in cash. Although there were some rumors that Google was also in talks with the streaming platform’s CEO, Twitch became an Amazon subsidiary for almost a billion dollars in August 2014.
How Much Money Does Twitch Make?
Twitch revenue, generated through ads, donations, subscriptions, and sponsorships, is estimated to be over $2.8 billion as of 2022.
However, no one can make that claim with certainty because Amazon isn’t disclosing the earnings of its subsidiary.
How Much Is Twitch Prime?
Twitch Prime (now known as Prime Gaming) comes with a one-month free trial, after which it costs $14.99 per month. Note, however, that this includes all benefits of both an Amazon Prime and Twitch prime subscription.
How Much Do Bits Cost on Twitch?
Twitch Bits are sold in packages, the smallest of which includes 100 Bits for $1.40. There are six packages of different sizes, which come with different Bit gem emotes, and the more Bits included – the lower the price of the package. Here’s the Twitch Bit pricing:
- 100 Bits – $1.4
- 500 Bits – $7
- 1,500 Bits – $19.95 (5% discount)
- 5,000 Bits – $64.4 (8% discount)
- 10,000 Bits – $126 (10% discount)
- 25,000 Bits – $308 (12% discount)
How Much Is a Gifted Sub on Twitch?
Gift subs on Twitch cost the same as regular subs on the platform, starting at $4.99 for tier 1.
How Much Does Twitch Take From Donations?
Twitch does not take a cut from donations made through its charity tool. To donate the funds raised, Twitch follows PayPal Giving Fund’s policies and only subtracts payment processing fees.
Sources: Business of Apps, CNBC, Launch Kit, Prime Gaming, Statista, Statista, Statista, Statista, Statista, Statista, Statista, Statista, Statista, Statista, Statista, Statista, Stream Charts, Stream Scheme, Twitch, Twitch, Twitch, Twitch, Twitch, Twitch.
