Whether you’re just getting started with conversion rate optimization or you’re a seasoned pro, there are always new things to learn and new ways to convert your visitors into customers. In this post, we’ll share some of the most effective ways to optimize your conversions. By following our conversion rate optimization best practices, you can maximize your results and see a significant boost in sales and leads. So let’s get started!
1. Make Sure Your Website Is Mobile-Friendly
Making your website mobile-friendly should be a no-brainer. First and foremost, it’s essential to provide a good user experience for your mobile visitors. According to Google, 61% of users are unlikely to return to a website that’s not mobile-friendly.
Additionally, optimizing your website for mobile devices can tremendously improve your CRO efforts. Many CRO recommendations, such as using larger buttons or providing customer ratings and reviews, are especially helpful on mobile devices. By following these tips, you can ensure that your website is effective on all devices.
If you’re not sure where to start, consider using a responsive design for your website. This will allow your website to automatically adapt to the size of the screen it’s being viewed on, making it look great on any device. Alternatively, you can use a tool like Google’s Mobile-Friendly Test to see how mobile-friendly your website is currently.
No matter what approach you take, make sure that you test your website on different devices and browsers to ensure that it looks and works great everywhere. The last thing you want is for mobile users to have a bad experience on your website — they may never come back.
2. Use Strong Call to Actions
When it comes to optimizing your website, using a strong call to action is a critical part of the
conversion rate optimization process. CTAs help encourage visitors to take specific actions that you want them to, such as subscribing to your mailing list, buying a product, or downloading a white paper. They’re also essential for guiding visitors through your site in the way you want them to go.
There are a few things to keep in mind when creating effective CTAs:
- Make sure they’re prominently placed on your pages. They should be immediately visible and easy to find when someone visits your site.
- Use clear and concise language that tells visitors what you want them to do.
- Make sure the design and color of your CTAs match the rest of your site.
- Test different variations to see what works best for your audience.
If you’re looking to create more effective CTAs, consider using some of the following CRO best practices:
- Use action-oriented language. Rather than asking visitors to “click here” or “read more,” try using phrases like “download now” or “sign up today.”
- Create urgency. Adding a sense of urgency is an effective way to get visitors to take action. Try including phrases like “limited time offer” or “sale ends soon.”
- Make it easy to take action. Include clear buttons and links that make it effortless for visitors to act on your CTA.
- Use social proof. Adding testimonials or reviews from other customers can be a great way to persuade visitors to take action.
3. Optimize Your Website for Search Engines
Moving on with our conversion rate optimization best practices, it’s crucial that you optimize your website for search engines. There are many factors that go into this, however, one of the most important is using keywords and phrases that people are likely to use when searching for the products or services you offer. This is known as keyword research, and it’s a critical step in improving your website’s conversion rate.
When you know which keywords are most relevant to your business, you can focus on incorporating them into your website’s content, titles, meta descriptions, and other elements that help improve your ranking on search engine results pages (SERPs). In addition, you can use Google AdWords Keyword Planner or similar software to get ideas for related keywords and phrases that you may not have considered.
Note that optimizing your website for search engines isn’t a one-time task but an ongoing process. As your business grows and changes, so too should your keyword strategy. Regularly revise your keywords and other website optimization factors to ensure that your site continues to attract visitors who are likely to convert.
4. Integrate User-Generated Content on Your Website
Many CRO best practices lists include this as one of the crucial steps that can make or break conversions and sales. Regardless of the type of product they’re looking for, today’s customers have learned to rely on user-generated content (UGC), which includes ratings, reviews, Q&A, images, and videos. And if they can’t find what they’re looking for on a brand’s or retailer’s website, they’ll go elsewhere.
UGC has numerous benefits. First, it helps build trust with potential customers. When they see that others have had positive experiences with your business, they’re more likely to convert.
It’s also a great way to generate leads. Studies have shown that UGC can lead to up to 50% more conversions than traditional marketing methods. And finally, it is a powerful tool for SEO. When potential customers are searching for information online, they’re more likely to trust websites that contain user-generated content.
There are many different ways to integrate it, so find one that best suits your business. You can add reviews and rating systems, create forums or discussion boards, or include customer photos and videos. If you work with conversion rate optimization companies, they can also help you incorporate the right kind of UGC into your overall strategy.
5. Test and Track Everything
The only way to know which conversion rate optimization best practices work and which could do better is to test different elements of your website and track the results. Without tracking and measuring your conversion rate, you cannot know whether or not your efforts are effective in increasing sales or signups.
Fortunately, there are a variety of conversion rate optimization tools available to help make the process easier. These tools can provide insights into what’s working and what isn’t, so you can make the necessary changes to improve your conversion rate.
Once you’ve chosen the right tool, it’s time to start tracking and analyzing your metrics. The most important metric to track is your conversion rate. This is the number of visitors who take the desired action on your website, divided by the total number of visitors. To track your conversion rate, you’ll need to set up conversion tracking in Google Analytics. This will allow you to see how many people are converting to your website. You can also use other tools to track your conversion rates, such as heatmaps and A/B testing tools.
By constantly tracking and analyzing your conversion rate, you can gradually improve your conversion rates over time.
6. Keep Things Simple
Making your website simple is one of the most common CRO best practices you’ll find.
When visitors have to navigate through a complicated website, they’re less likely to complete a purchase or sign up for a service. In fact, conversion rate optimization statistics show that nearly half of all website visitors leave a page that’s not easy to use.
Keeping your website simple doesn’t mean making it boring — there are plenty of ways to create a visually appealing website without overwhelming visitors with too much information. You should use clear and concise text, choose an easily readable font, and avoid clutter. Moreover, you should also use images and videos sparingly, and make sure they are high quality and relevant to your site’s content.
When it comes to web design, less is often more. By keeping your website simple, you make it easier for visitors to find what they’re looking for and complete a purchase or sign up for a service.
Conclusion
When it comes to conversion rate optimization, there is no one-size-fits-all solution. That’s why it’s important to test and analyze different techniques to see which ones will bring you the best results. By following the conversion rate optimization best practices we’ve outlined, you can be sure that your website will certainly attract more visitors and convert them into loyal customers. But don’t take our word for it! Test, analyze, and iterate on your own site to find what works best for you and your customers.
